Will Viral Video Kill the Music Video? That's what Business Week's Chris Albrecht asks when he examines the effects of how Viral Video (and marketing) has affected sales, customer opinion, and otherwise what used to be the dominant platform to introduce new artists, songs, and concepts.
Viral marketing, to sum it up, is finding a "text" to spread something via email, internet, social networking sites, and IM through a medium that is created with either the sole purpose to entertain or to push a product/service/idea/philosophy (or both). Both corporations, individuals, and unsuspecting victims of videos/images/audio clips have been both hugely successful....and downright sad and pathetic.
Essentially, he isn't too far off the mark - the reason why viral videos tend to be funny and remembered, and spread like wildfire, is that, well, they are original un-corporate videos that connect to regular viewers in a way that advertising never can. And with everyone trying to get their things to go "viral" (corporate buzzword anyone? Just "think outside the box" ;), its becoming increasingly clear how much of an influence the internet, bloggers, and those with too much time on their hands have changed the game to their fit, forcing corporations to MAYBE loosen their tight chastity belt on copyright claims and infringements...
Read the article here.
(*NOTE: I do not provide/host these files, click on your own discretion!)
EH
Find the latest in stars * media * hype+ * sports * fashion
@ STRKNG LIGHTS BLOG
Viral marketing, to sum it up, is finding a "text" to spread something via email, internet, social networking sites, and IM through a medium that is created with either the sole purpose to entertain or to push a product/service/idea/philosophy (or both). Both corporations, individuals, and unsuspecting victims of videos/images/audio clips have been both hugely successful....and downright sad and pathetic.
Essentially, he isn't too far off the mark - the reason why viral videos tend to be funny and remembered, and spread like wildfire, is that, well, they are original un-corporate videos that connect to regular viewers in a way that advertising never can. And with everyone trying to get their things to go "viral" (corporate buzzword anyone? Just "think outside the box" ;), its becoming increasingly clear how much of an influence the internet, bloggers, and those with too much time on their hands have changed the game to their fit, forcing corporations to MAYBE loosen their tight chastity belt on copyright claims and infringements...
Read the article here.
(*NOTE: I do not provide/host these files, click on your own discretion!)
EH
Find the latest in stars * media * hype+ * sports * fashion
@ STRKNG LIGHTS BLOG
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